THEY CALL ME KIMMY SOMETIMES
•
THEY CALL ME KIMMY SOMETIMES •
DESIGNER | BRAND BUILDER | STORY TELLER | CHRONICALLY ONLINE
Cultivating Visual Stories Through Design.
With all the trade shows and panels happening around the cannabis industry – the Marigold team noticed that majority of C-suites & expert panels were filled with mainly males.
This led to them creating an event that is all about the empowerment, celebration and advancement of women in weed. They tasked our team to create a name, logo, and visual identity of this new event.
I worked through the logo design, brand look & feel, and contributed to coming up with the name Radicle Femmes.
Design & Art Direction: Shaira Santos
Copy Writing: Leah Whitney
Client: Marigold Marketing & PR
2024
The founders of Tater approached me to create the look & feel of they snack company’s brand. We worked collaboratively to make sure their vision for their product came to life. An initial moodboard was sent my way & I was able to curate the perfect vibe for the brand.
I designed the logo and brand identity for the brand and delivered a fleshed out brand book that included photography direction, initial packaging and website design.
Client: Tater Snacks | 2024
Sister Merci revamped the strategy to be purpose-driven and refreshed the visual identity to embody the energy and freshness that only a plant platform can offer. We embarked on a fully integrated program to increase engagement and grow the Plant Positivity platform, while generating awareness and goodwill for Aphria Inc.
Deliverables include, a brand new social media look & feel, photography style guide, and commercial. Day to day work included building a always on social media calendar to activate our community.
Art Direction: Hilary Kelebay & Jason Lee
Design & Photo Direction: Shaira Santos
Copy Writing: Derek Silviera
Client: Aphria Inc.
2020
Licensed Producer, Galaxie, launched a net new recreational cannabis brand. We (Sister Merci) built their brand from the ground up. Inspired by the White Claw model, we created Cruuzy, a visually exciting brand with an effortless, youthful energy but open to audience interpretation. Is it California cool? Is it a skateboard company? Or is it just a vibe?
Brand work consisted of creating a brand guideline, developing always on organic social media posts, directing photography, creating in-store displays and budtender sales assets & brand illustrations.
Creative Direction: Hilary Kelebay
Art Direction & Design: Shaira Santos
Copy Writing: Leah Whitney
Client: Galaxie
2021
Created a refreshed look & logo for a brick-and-mortar in person gaming & BINGO centre. These centers are embedded in their communities and have tight-knit groups of loyal customers, so there was a careful balance of inviting in new customers while ensuring the regulars still feel just as welcome.
Curious risk takers who came to win while visiting a Jackpot Time center, ultimately stayed for the community we created, demonstrating that we were more than just gambling and that the connections formed in the centers were genuine and lasting.
Deliverables included, logo, brand book, uniform designs, poster ads, and step & repeat.
Creative Direction: Amanda Wood
Art Direction & Design: Shaira Santos
Copy Writing: Leah Whitney
Client: Jackpot Time
2023
Advanced the team for the launch campaign, creating a suite of assets for their web apps and in-person gaming sites. Used the brand guidelines to design assets such as: webpages, banner ads, OOH billboards, digital design system, and social assets.
Supporting design work included building organic social media posts to support the launch of the app.
Creative Direction: Amanda Wood
Art Direction: Kat Tapp
Copy Writing: Leah Whitney
Production: Headford Productions
Support Design: Shaira Santos
Client: Casino Time
2024